Brain Tree Films: Social Media Marketing

SMM or social media marketing is a huge development in the media industries and encompasses using social media to promote primary but also to indirectly market yourself and your skills and talents as well as your company. However this is not marketing in the traditional sense of the word and it is often more stealth marketing through interesting content first and foremost. This then hopefully is shared online and through social media therefore promoting you as I mentioned earlier in an indirect way but promoting you none the less. There is a reason why it is called Social Media marketing and not Advertising Media Marketing the social aspect is the key. It is like spreading good fun and interesting things by word of mouth, the moment audiences are feeling that they are being sold something or persuaded about something it risks switching them off.

From all of my research online and elsewhere I extracted the following key points that were repeatedly made at all of the sources I analysed. This will become my key and checklist to creating SMM content.

Titles: Catchy, snappy & descriptive to capture the audiences attention.

Target audience: Decide who the content is for and them match the mood & tone and interests of them.

Content: Fresh, regular & interactive. Passive content is weaker than content that gets the audience to interact, create and develop. Quizzes, polls, questions, opinions of others engaged dialogue.

Viral: Give to receive. Link baiting by visiting plenty other sites and leaving content links and trails. You need to give lots of content out there and also pass others content on forming links.

Honest: Make the content fun, creative, engaging and be subtle in dropping company name.Try not to market too much!

Video Content: Upload to platforms. If you are putting video content up on facebook then upload it to facebook not through a link to youtube. Facebook and other social media sites algorithm's give preference to content on their platform and this in turn will mean they promote the content more.

Managing Social Media: This can be a huge issue so do not try to do all playforms but just the big players. facebook, youtube, vines, twitter, snapchat and instagram for starters. Rather than managing 5+ accounts apps like Hootsuite combine all of these and allow you to manage content centrally posting to all of these rather than one at a time.