Developing a Brand Identity & Marketing

Due to a lack of response from Bishop Nick I m going to start to develop a plan B. The whole aim of embarking on a relationship with them was to start to create work to kick-start my own small production company. As I have mentioned in earlier posts this is and area I wish to grow and the idea of the work for them was to act as a calling card to try and attract other business.


Going back to the absolute beginnings of this project as well as creating this video content and to try and attract other clients I would obviously need to start marketing myself more in a professional way. The original aim of my professional development unit was to as well as create the video content also create a platform for it to be displayed upon. As the video element is struggling I am going to focus my energies on the web-site but alongside that develop my brand, marketing and identity.


I already have a company name and have traded under this for a couple of projects. This is Brain Tree Films which as well as being my home town in my opinion also represents the themes of wisdom and also growth. Alongside this I have a web site domain in this company name and a web-site for a feature documentary I made that could be relegated to a micro site with a complete overhaul of this to repurpose the web-site.


The aim is to focus on all of these promotional and marketing aspects and to start developing, researching and possibly creating all of the following.

• Develop my company branding and identity as well as mission statement.
• Develop long term strategy for creating work and content to promote the company.
• Create a logo and company identity.
• Create a motion graphic for the logo.
• Create a marketing strategy online. SMM, online presence etc.
• Create a marketing strategy offline. Letters, emails,