Sunday, 31 July 2016

Brain Tree Films: Logo Designs 3

After some great feedback from my presentation and my own minor tinkering with the logos I was developing I decided to have a go at developing my logo once more. The design below was the one I most favoured but during my presentation I presented all of my completed logo designs and asked my peers for their opinions. As there were two graphic designers in the audience I really wanted to press them for their take and opinions.


Feedback from peers on logo designs overall.

  • They loved the company name Brain Tree Films.
  • An uncomplicated is best possibly using the company name or one simple logo. Many of mine were too complicated, were confusing over "film" too old fashioned, or confusing.
  • The name was the strength and do I really need to show a brain, tree and film icon? 
  • Possibly something but simpler with the braintree logo with the brain as the foliage would be best they liked this version.
Taking all of these comments on board I decided to try and strip the logo back to absolute basics and go for a simpler design.


This is indeed a much simpler and cleaner design. The green and all the connotations it brings is still present and the logo is much tighter and the font has stayed the same but the green rectangle and white tree text highlights this and creates a nice composition. I do have concerns over it looking a bit colloquial and perhaps not as professional as the logo at the top of this post but it is definitely simpler and still quite memorable. I need to get a few more opinions to see if I go with it as I am undecided but feel the final logo will come from this post, or a variation on these designs.





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