So have decided to bite the bullet and divert all of my attentions to the branding and promotion of myself and my company as well as look for other potential work ventures to kick-start the company and to use as content in my marketing.
Lessons that have been learnt from the whole Bishop Nick relationship and will be able to take forward into new client dealings. These will also prove useful as I move on with the marketing, branding and creation of my company.
- Money is always a tricky topic. they were after something for free and even mention of a little money to cover any small expenses may have put them off.
- Greater efforts at communication and much more regular communication. It was sometimes a few too many weeks between correspondence. Work and family commitments contributed to this but also my time management should have been stronger.
- Following on from the above I need to work on stronger project management skills. A planned timescale and diary of calls and communications in a planner would have helped.
- Sell myself more! This is to show them more of my work to get them to realise the excellent offer that was on the table. this is a little chicken and the egg as the whole purpose was to create some corporate work to use for promotions. However I should have also trumpeted former glories in similar areas so they would take more of an interest.
- Sell my prices more in this case gratis! Did they realise they were getting something for nothing and potentially £3000-£4000 worth of work for a tiny bit money (£100) for expenses only.
- Try to meet the client face to face as soon as possible. I did have a couple of phone conversations and some email correspondence but from experience once you have met face to face you are then dealing with a real person.
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