Brain Tree Films: Logo Development Part 2.

From the initial designs I did and received some feedback on from friends who have an eye for design as well as my own analysis there was no idea that really shone through so it was a case of back to the drawing board, well computer!

The idea that I felt was the strongest and closest to the feel I was after was the logo below.

As I have mentioned before I chose the green as it not only reflects the natural colour of the tree foliage but based on some colour psychology theory. Green is a colour that represents life and renewal and is a restful and soothing colour with obvious eco friendly undertones too. The colour is also associated with freshness, environment, new, money, fertility, healing and health, crisp, renewable and tranquility. the logo is closest so far to what I am after. The circular shape is less formal and more dynamic than the rectangular ideas above. Circular shapes suggest community, unity and completeness and alongside this they also mimics the shape of the brain, tree foliage and spool of film.

However the logo is all a little too complicated and I have suffered a little once more from the curse of throwing the kitchen sink at it and making it over complicated. I like the combination of all the elements but combined they all look a little confused. To this end I decided to take the elements I liked and experiment with those. These being colour, circles and a font that I did like.

The version above has really clear lines and a professional feel. the use of colour is good and really brings the logo to life especially the shot of red alongside the green and black. The circles also give a real sense of energy and the silhouetted images are simple but they do work as a collection of three, the three words and icons also give the piece a nice balance. From showing it to a few friends whose opinions I respect they did highlight that the black icon which is a film spool due to the black circle looks very like a car wheel which i had to agree with.

Sticking with the elements that were all working I changed the film spool to an old Super8 film camera which I think works really well. In a digital age it does look a little antiquated but I quite like this and in a digital world I liked the old school hands on feel it gives. I am still not 100% sold and will continue to tinker with the logo but it is much cleaner, simpler and more professional looking. There is still a little too much information perhaps and does it need all of this detail? Am I still throwing the kitchen sink at it? I feel that I am heading in the right direction though.