Brain Tree Films: Developed Initial Logo Ideas

From developing some initial concepts on pencil and paper I then took a few of these further into photoshop and had a play at developing them further and mocking them up in there. Whilst the initial ideas worked on paper and pencil to see colour and get a more professional and slick interpretation of how the logo may look. I did these in photoshop which I am competent at best at due to it being a better tool for developing these ideas further.

IDEA 1

These are couple of rough variations of combining a film frame, brain and tree. They are OK and work but are a little unimaginative, boring, obvious and stark. They are also devoid of colour which I feel may be needed to inject some mood and emotion. The image is all a little cluttered and the brain shape is a little too abstract possibly. However I like the lack of cartoon style images for this. A font with the company name next to the logo would make it clearer though. The square shape suggests balance, professionalism and security which are good but they do not scream creativity.

IDEA 2

These are again variations of a theme but this time combining the brain to be the foliage of the tree. This could be used with or without the film frame but this does provide a film link. Again colour could be injected to inject more mood and emotion. The image to me is on the very cusp of being too cartoonesque but I do like the way I have combined the brain and tree. It is all a little too obvious again but is a much more memorable logo. I am not completely won over though although it is heading along the right lines. As above the square shape has connotations of balance, professionalism and security which are good but again they do not scream creativity.

IDEA 3

A lightly different approach but it is obvious to see what a shot of colour does to the logo. I chose the green as it not only reflects the natural colour of the tree foliage but based on some colour psychology theory. Green is a colour that represents life and renewal and is a restful and soothing colour with obvious eco friendly undertones too. The colour is also associated with freshness, environment, new, money, fertility, healing and health, crisp, renewable and tranquility. the logo is closest so far to what I am after. The circular shape is less formal and more dynamic than the rectangular ideas above. Circular shapes suggest community, unity and completeness and alongside this they also mimics the shape of the brain, tree foliage and spool of film.