Friday, 27 May 2016

Bishop Nick: Primary Client Research

As both myself and the brewery owners are busy during the week arranging a meet up has been put temporarily on the back burner. However not wanting to let the grass grow under my feet I want to keep what little momentum has been built up going and to start doing some primary research into their brand. In order to do this and to help me flesh out a better picture of their aims and objectives even further and insight into their brand I have emailed them a few questions to respond to. This will help direct me in devising concepts and ideas to be discussed when we finally get a date in our diaries.

  • 20 words that you feel describe the Bishop Nick brand.
  • What are the typical demographics Bishop Nick audience and consumers? Are you looking to extend this into other demographics.
  • Have you seen any promotional moving image work or styles that you have liked you can point me to.
  • Exactly what 2 pieces of video or moving image (animation etc) content do you feel would best help to promote your brand.
  • How much access and time will Nelion be able to realistically give me for the project.
  • How much access will I be able to get to the brewery and bottling plant? Dates and hours etc.
  • As far as timescales go will the end of August for delivery work for you.
  • Can I get access to and use the branding (style guide, graphics and illustrations) for the company.
  • Is there a Ridleys archive I may be able to use for images for an "About Us" video.
  • Realistically is there a little money for expenses for the work to not leave me out of pocket.
  • Where are you looking to use the videos?
  • What are you looking to use the videos for?

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