In the "Our Story" section on the website currently just gives a skinny on the company to date. It starts with Bishop Nick the brewer to royalty who was beheaded by Mary Queen of Scots and then the brewing tradition over 5 generations of the Ridley family brewery in Essex. Then it mentions its closure and the section ends with Nelion Ridley from the Ridley dynasty and the founder of Bishop Nick and the building of the business from a humble start. Whilst the information is interesting it is very flat and could easily be better communicated with some video to tell the story and bring it to life.
I see the mood and tome being fun but not too OTT like some of the Brew Dog examples I have seen. In my opinion the brand is a little quirky and one of its USPs and ESPs is the connection to Bishop Nick and the families long association with brewing. However a sense of humour runs throughout the brand and I want to capture a little of this to make sure the content informs, educates and entertains. Horrible Histories the kids TV show manages all of this as do some other texts so these will help inform my idea development. I aim to work with Nelion and his wife on the script.
Idea 1
A quirky and rough and ready cut out montage animation created in After Effects. this will combine historical images with creative backgrounds and images from the Ridley archives to re-tell the story.
Examples and inspirations of the style I hope to create can be found here. This is likely to use a funny voice over to bring it to life.
http://designtaxi.com/news/366553/Award-Winning-GIF-Collages-Blend-Familiar-Classic-And-Pop-Culture-Images/
Idea 2
The story re-told by Nelion in a slick corporate video style using and interview with images overlaid to illustrate the areas he is mentioning.
Idea 3
A slick animation of the family tree brought to life covering all of the key areas and timescales of the Ridleys associations with brewing.
No comments:
Post a Comment