Brain Tree Films: Company Logo Idea

As well as hopefully creating video content for a client to use as promotion for my own production company I am also looking to re-brand my own company and re-vamp my web-site and domain name.

One of the elements I want to address is my current company logo. I developed it in a rush to use when I created a website to help promote a documentary I had that was getting a few film festival screenings. I wanted to take the company name and give it the full treatment to represent the professional, intelligent, established quality brand I wanted to market and promote.

The company name I had registered and had used for a few projects was Brain Tree Films. This was both directly related to Braintree where I grew up and now live as well as splitting it to create two separate words Brain and Tree. Applying semiotics to the word tree you get positive representations and notions of growth, established, regeneration, history, strength, children climbing, nature and the great outdoors. Semiotics of brains usually garner positive representations such as knowledge, intelligence, clever, being "brainy" and the part that controls all humans. Combining these two highly established words into a company name created possible interpretations of all that these objects stand for whilst also providing links to my home town.