Reflection: Tutorial with Matt 2

A positive tutorial and ran the Bishop Nick idea past Matt and he thought it had real promise. He suggested looking bigger picture too and the craft Ale movement and organisations such as CAMRA and how the stereotypical "real ale drinker" is changing. Also the often anti-corporate and anti-multi national feel of these smaller companies. He liked the notion of mining the religious and historical connections of the brand too and Tudors, religion, folklore, paganism, witchcraft and the strong family connection. he said to make sure I keep all correspondence, planning and communication too and was happy for the work to go onto a blog and said this was progressing well.